Crowdfunding Tips, Resources, and Thoughts
Having run or advised on crowdfunding projects that have raised nearly £600,000 since 2013, I thought I’d put together a quick resource – with suggestions and links that might help you as you put together and run your campaign. Preparing your crowdfunding campaign Become an active part of the Kickstarter and Indiegogo communities – check […]
F**K FOCUS GROUPS!
“Oh, we’ve spent a lot of time using focus groups to fully develop this show.”, he said. “We’ve really made sure that what we’re doing fully engages the target audience.” I shifted uncomfortably in my seat. “We asked the kids exactly what they wanted from a TV show, and so we carefully adapted the show […]